A company is looking for a Marketing Programs Manager in North America.
Key Responsibilities:
Develop, execute, and track outbound marketing campaigns to accelerate pipeline growth
Create and maintain account profiles and target personas for marketing and sales alignment
Collaborate with various teams to optimize marketing messages and campaign performance
Required Qualifications:
5+ years of B2B marketing experience in enterprise software/SaaS
Experience with marketing automation tools, CRM platforms, and project management technologies
Ability to build and report on campaigns using Marketo and Salesforce
Familiarity with complex sales cycles and inbound marketing strategies
Bachelor’s degree in Marketing, Business, Communications, or equivalent
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